Crypto.com secures groundbreaking partnership with UEFA Champions League

  • com partners with UEFA, becoming the first crypto platform sponsor.
  • The partnership aims at boosting mainstream crypto adoption, especially in Europe.
  • com’s user base has surpassed 100M, driven by its sports engagement strategy.

In a landmark move for the cryptocurrency industry, Crypto.com has become the first digital asset platform to secure an exclusive multi-year partnership with the UEFA Champions League.

Announced on August 14, this partnership marks a significant milestone for the exchange, positioning it as an official global sponsor of one of the most prestigious sports leagues in the world.

Steven Kalifowitz, Chief Marketing Officer of Crypto.com, emphasized the transformative potential of this collaboration. “We have successfully built the Crypto.com brand and community by producing innovative and groundbreaking moments and events in a way that others have not been able to replicate,” Kalifowitz stated.

He highlighted that connecting with engaged sports fans worldwide has been instrumental in expanding the platform’s user base to over 100 million, underscoring the symbiotic relationship between sports and crypto adoption.

Accelerating crypto adoption in Europe

The partnership is poised to accelerate the mainstream adoption of cryptocurrencies, particularly in Europe, where Crypto.com has already established itself as a key player.

Europe is the platform’s second-largest market, and the alliance with UEFA is expected to further bolster its growth in the region.

Kalifowitz has expressed confidence that the vast reach of UEFA, which engages over 3 billion fans globally, would significantly contribute to the broader adoption of digital currencies.

As Crypto.com continues to push the boundaries of crypto integration into mainstream culture, this partnership with UEFA represents a strategic effort to bring cryptocurrencies to the forefront of global awareness.

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Poodlana announces MEXC listing as presale surpasses $7 million milestone

Poodlana, a rapidly emerging player in the world of Solana-based memecoins, has announced its upcoming listing on the MEXC exchange, with the listing slated for August 19. This development comes as the token’s highly successful presale draws to a close, set to end on August 16. With only hours remaining, investors are rushing to participate in what is being hailed as one of the most promising opportunities of 2024.

The presale, which has already raised more than $7 million and is still garnering significant attention, is reflective of a broader trend in the crypto market this year: the rapid rise of Solana-based memecoins. These tokens, known for their vibrant communities, high volatility, and potential for high returns, have captured the imagination of retail investors and traders alike.

Among these, Poodlana stands out not just for its timing but also for its robust growth, positioning itself as a leader in this burgeoning market.

With only a short window left, the token is expected to continue its impressive performance, supported by listings on top exchanges like MEXC. The token’s rapid growth is drawing comparisons to other major success stories, leading many to speculate on its long-term potential.

Adding to the excitement is the fact that Poodlana‘s presale has been one of the fastest-moving and most talked-about events in the crypto space this year. The limited time remaining to participate has sparked a sense of urgency among potential buyers, who are weighing the risks and rewards of getting in before the window closes.

The Poodlana team have also revealed that POODL will list on a second exchange on August 23, just a few days after its MEXC listing.

While the details about this second CEX listing are yet to be revealed, there is growing speculation that it could be Binance.

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The rise of neo-banking and its role in banking the underbanked


Emerging nations are the fastest growing regions in crypto adoption and the growing presence of neo-banks plays the biggest role in this growth. Could these innovative platforms be the solution to financial inequalities and the lack of adequate banking services for over one billion people?

As Satoshi once remarked in his now-stopped social messages, “Bitcoin would be convenient for people who don’t have a credit card or don’t want to use the cards they have”. Emerging nations whether in  Africa, Latin America or South East Asia could resonate more truly to this statement than others. Over the past half-decade, the growth of neo-banks in developing countries has caused a revolutionary change in how the populous interact in their economies and a radical change in their financial systems. 

Crucially, the billions of unbanked and underbanked are finally integrated into the global financial systems, despite the lack of efficient banking structures in their respective nations. 

This article will break down how cryptocurrency is benefiting the unbanked (and underbanked) and the role neo-banks play in providing financial services to countries with little hope of having a stable banking infrastructure. The piece further looks at the role developing countries play in growing the crypto ecosystem and various technological advancements in the industry as a result of rapid adoption across Sub-Saharan Africa, Latin America and Southeast Asia regions. 

Financial Inequality in Underserved Economies

According to World Bank reports, over 1.2 billion people across the world are either unbanked or underbanked. Developing countries remain the most affected nations with over 50% of the population having little to no access to solid banking infrastructure or basic financial services such as loaning facilities, savings accounts, etc. 

The advent of blockchain technology and cryptocurrencies sparked a drastic change in the global financial system, providing previously unavailable financial systems to citizens of these nations. The emergence of this decentralized industry is becoming a force in the global financial landscape, redefining traditional currency, transactions, and financial systems. 

Cryptocurrencies, powered by blockchain technology and cryptographic principles, are opening up the financial world to developing nations, allowing previously unbanked and underbanked citizens to participate in the financial ecosystem. These assets have opened up new avenues to transact and store value by giving everyone access to fast and low-cost digital cash that can be spent anywhere. 

The Rise of Neo-Banks and Decentralized Finance (DeFi)

The global financial crisis in 2008 brought rise to several innovations in the industry, majorly the growth of neo-banking. Neo-banks refer to financial technology firms that are redefining how banking services are delivered to consumers, from seamless digital experiences to lower transaction fees and accessibility via smartphones, etc. 

The most prominent form of neo-banking arose in Kenya, with the launch of M-Pesa, a mobile-based financial service that allowed anyone with a SIM card and a phone to send and receive money. Over the years, such innovations have evolved into formidable players in the financial sector, as they revolutionize traditional banking and financial services. 

Recently, decentralized finance (DeFi) apps have come to the fore, providing digital and decentralized alternatives that offer personalised user-centric services that resonate with crypto-savvy consumers. Notwithstanding, crypto exchange apps have sprouted rapidly offering anyone across the world an opportunity to access cryptocurrencies directly on their smartphones. These apps ensure advanced security measures, and seamless integration of fintech solutions, setting them apart from traditional finance services. 

As such, developed countries have been able to join the global financial systems, signifying a paradigm shift in the transformative power of crypto for the modern consumer. 

Crypto Exchanges May Challenge The Status Quo

As alluded to, crypto exchanges are diversifying to wider markets, moving from simple on-ramp and off-ramping business models to becoming neo-banks and challenging the traditional finance system – global, low-cost and very accessible to the unbanked. Crypto adoption is becoming more prominent for the 1.2 billion and financial services and products are more sophisticated and accessible. Could this pose a threat to the traditional banking systems? 

The jury is still out on that but the solutions provided by these “decentralized neo-banks” are having a great effect on emerging nations’ economies – financial inclusion, low-cost remittance fees, and fast and secure transactions have driven the growth of crypto in these economies. 

Boxwind, a digital asset exchange platform set to launch later in the year, brings these solutions to the 1.2 billion who need such services. From trading to lending, saving, trading, and a channel to affordably transfer crypto cryptocurrencies into and around emerging economies.  The exchange is designed with advanced functionalities for new and experienced investors, providing spot and derivatives trading of over 300+ digital assets, on-ramp and off-ramp solutions, staking services, borrowing/lending and much more. 

The platform also features its brainchild, PIP World, a service that aims to empower users via Edutech programs, gamified trading, and AI-powered gaming. PIP Trader, one of the gamefied and educative platforms,  allows users to team up, battle in trading games, and earn rewards on an AI-powered game. 

Looking Ahead

Chainalysis’ 2023 Crypto Report showed that over 40% of the world’s cryptocurrency users reside in lower-middle-income countries (LMICs), with the number growing every year. This impressive growth is heavily influenced by CEXs and the vast services they offer. Regulated crypto exchanges could be the main driver of sustained adoption rates by facilitating neo-banking services to the underbanked. 

Crypto adoption in emerging economies presents a unique opportunity to empower individuals, enhance skills and financial literacy, and provide solutions to financial inequalities. For the industry to really grow, however, several things must be put in place including setting up secure platforms, regulatory compliance, users’ funds protection, easily accessible platforms, and educating the masses on the technology.

 

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Poodlana presale ends in under 72 hours: Should you buy?

  • Poodlana will end its presale on August 16, with token listing on DEX within an hour.
  • Sentiment is rising again as investors target a potential investment opportunity.

Poodlana is one of the new dog-themed tokens to surge ahead of a crucial inflation report on Wednesday. 

The potential for the CPI data to swing the U.S Federal Reserve into action for a rate cut in coming months has the markets in a positive mood. Bitcoin’s surge to above $61,000 has buoyed the broader market, while traders eyeing the bull market are flocking to potentially biggest presale gem of the year – Poodlana (POODL).

Investors eye CPI release

Despite the news that BitGo moved $2 billion worth BTC from Mt. Gox on Tuesday, the benchmark cryptocurrency has remained near the psychologically important price level of $60k. The surge to $61k comes as investors target further indications that the Fed will cut rates.

Experts have largely shared this view, which has traders in position for a potential rally.

According to QCP Capital, investors are likely to pay closer attention to inflation numbers, with this adding to the overall Fed sentiment.

“This week’s inflation data will be key for the markets,” Sylvia Jablonski, chief executive officer of Defiance ETFs told CNBC’s Squawk Box. “If the market gets the sense that rates are going to be cut, we can end up with a positive year, but probably some volatility for the next month or two.”

As noted, cryptocurrencies have climbed in the past 24 hours as Bitcoin edged above $61k and Ethereum broke above $2.6k. Crypto analysts suggest the top cryptocurrencies could be on the path to greater gains, and the recent dip might have provided a crucial buying opportunity.

Poodlana: Buy ahead of presale closing?

Solana meme coin’s market has increased 5.4% to over $6.62 billion. While a fraction of the $2.2 trillion global market cap, these assets have the potential to explode.

Poodlana, which launched its 30-day presale in July, is less than three days away from listing on DEX and potentially one of the top tier crypto exchanges.

The project that combines meme traction in Asia and fashion debuted in presale at the price of $0.02. In just over 27 days, POODL has gone viral with price now at $0.0539 and total amount raised in presale surpassing $7 million.

At the end of stage 10, Poodlana will list on Raydium and possibly one of the major exchanges with the listing price at $0.06.

If cryptocurrencies rally further, Poodlana could mirror top Solana meme coins Bonk, dogwifhat and Popcat that went parabolic after launch. POODL will go live on DEX on Aug. 16 and the next two days or so may be the best time to buy Poodlana.

To find out what sets Poodlana apart, visit the official website.

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Coinbase expands crypto services to Hawaii following a regulatory shift

  • Coinbase expands services to Hawaii after regulatory changes ease restrictions.
  • Hawaii residents can now buy, sell, and stake crypto with up to 12% APY on Coinbase.
  • Coinbase still faces legal pushback from the SEC over the disclosure of regulatory documents.

Coinbase has announced the expansion of its services to Hawaii, granting residents access to a broad range of digital asset management options.

This comes on the heels of significant regulatory changes by Hawaii’s Department of Commerce and Consumer Affairs Division of Financial Institutions (DFI), which have opened new avenues for cryptocurrency businesses in the state.

Hawaii’s stringent regulations

For years, Hawaii’s stringent regulations have made it difficult for crypto exchanges to operate within its borders.

A particularly challenging requirement was the mandate for exchanges to maintain cash reserves equal to the value of digital assets held by customers, effectively deterring many businesses from entering the Hawaiian market.

However, recent adjustments, as part of the Hawaii Digital Currency Innovation Lab pilot program, have relaxed these restrictions, allowing companies like Coinbase to establish a foothold in the state.

Hawaiian residents can now use Coinbase

With this regulatory easing, Hawaiian residents can now use Coinbase’s platform and mobile app to engage in the buying, selling, and management of cryptocurrencies.

In addition to these services, users can participate in crypto staking, earning up to 12% annual percentage yield (APY) on select digital assets.

This marks a significant shift for Hawaii, where the interest in cryptocurrencies has been growing, yet opportunities were previously limited due to the state’s tough regulations.

For Coinbase, its entry into Hawaii not only expands its user base but also highlights the state’s commitment to fostering innovation in the digital currency space even as the exchange battles with the US SEC concerning the disclosure of documents related to the application of securities laws to digital assets.

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