Crypto exchange Coinbase has announced the acquisition of Spindl.
The on-chain ads and attribution platform was founded in 2022 by former Facebook ads team member Antonio Garcia-Martinez.
Coinbase has acquire Spindl, an on-chain ads and attribution platform.
The US-based cryptocurrency exchange announced the acquisition on Jan. 31, noting in a blog post that the deal is crucial to the exchange’s plans to the next one billion users on-chain.
Coinbase will use the newly-acquired platform to accelerate onchain ads traction.
Bringing 1 billion people onchain starts with backing the builders making it happen
This will see the exchange support developers who build apps aimed at bringing more users to the blockchain and web3 ecosystem. Spindl will help Coinbase improve “the onchain discovery problem” facing on-chain builders.
“The Spindl team brings unmatched expertise in onchain advertising, helping builders accelerate their reach while bringing more users onchain by connecting builders with both Coinbase users and users across the onchain economy. Their work will be crucial to expanding the ways we elevate and support builders,” Coinbase wrote in the blog post.
Spindl will continue to run on Base, with its support for current customers remaining uninterrupted.
Former Facebook ads team member Antonio Garcia-Martinez founded Spindl in 2022. His role at Facebook included shipping the social media platform’s first release of keyword targeting and audience targeting.
In 2009, Bitcoin was launched as a digital asset challenging the fiat currency. What started with almost no intrinsic value is now priced at $104,501.71 and may hit $200,000 before the year ends.
Over the years, savvy investors have found great opportunities in innovations designed to revolutionize the industry. Dogizen is out to do exactly that.
As the first Telegram ICO, the project is leveraging on the reach of this social media app and the steady popularity of GameFi coins. With less than a week before the end of its presale, crypto enthusiasts acknowledge that the project may soon explode and are rushing to accumulate some DOGIZ tokens at the cheap price of $0.000085.
Bitcoin price trades within a range as bulls gather momentum
At the start of the week, Bitcoin dropped below the psychologically crucial zone of $100,000 amid the DeepSeek sell-off that shook the US stock market. However, it has since rebounded to trade at $104,501.71 as at the time of writing.
The speed with which this cryptocurrency has gotten back on its feet is proof of investor confidence in digital assets. With a pro-crypto US administration in place and optimism over heightened institutional adoption, the market participants expect it to rally to $200,000 in 2025.
In the short term, the range between the 20-day EMA at $102,077.04 and the resistance at $107,500 will be worth watching. If successful at breaking that resistance, the bulls’ next target will be at $108,808.90. However, this thesis will be rendered invalid if it pulls back past the 50-day EMA at $98,645.11.
Bitcoin Price Chart
Dogizen’s strategy and timing sets it for parabolic growth in the multi-billion GameFi sector
In recent years, innovations have revolutionized the cryptocurrency industry while offering in-dismissible opportunities to crypto enthusiasts. For instance, GameFi, which is one of the subsectors that has captured participants’ attention, has a market cap of over $19 billion.
Projects like Notcoin and Hamster Kombat, which were both launched in mid-2024 have grown into high-value tokens with market caps of $450 million and $172 million respectively. Dogizen, a new entrant in the industry, has the potential to top these figures in coming months.
Indeed, it has some competitive advantage over its rivals. For starters, it followed the route of a presale as opposed to the concept of free airdrops employed by the likes of Hamster Kombat.
Notably, Dogizen’s approach has attracted actual investors looking to benefit from the 2025 bull run by holding on to their DOGIZ tokens even after its listing. This lowers the likelihood of token dumps and price crashes.
Besides, based on the set target, Dogizen is starting out at a lean market cap of below $10 million. This perfectly sets it for parabolic growth with its early adopters set to profit heftily. Buy the Dogizen token here.
Ethereum price eyes January high as crypto majors exhibit resilience
Ethereum price extended its previous gains on Friday as the cryptocurrency market recovers from the recent DeepSeek sell-off. As at the time of writing, the altcoin was at $3,399.49 after recording gains of 3.88% over the past 24 hours.
At its current level, the bulls are striving to break the resistance at $3,415. If successful, the next target will be January’s high at $3,528.15. On the lower side, a pullback will likely have it find support along the 20-day EMA at $3,266.42. This thesis will hold for as long as ethereum price continuess to trade above the lower support zone of $3,218.44.
Musk It token has jumped 544% after Errol’s $200M plan.
Errol Musk plans to fund the Musk Institute project with funds raised using the memecoin.
Musk It’s future is uncertain seeing that it lacks a clear roadmap.
The Musk It (MUSKIT) token has seen an astronomical rise, soaring by 544% within the last 24 hours to hit an all-time high of $0.07278.
This surge comes hot on the heels of an announcement by Errol Musk, the father of tech mogul Elon Musk, who revealed his ambition to raise $200 million through this memecoin for a new venture called the Musk Institute.
The Musk It token price rebound
The Musk It token, which was initially launched in December 2024 by a Middle Eastern cryptocurrency company, had previously struggled to capture the market’s attention, shedding over 50% of its value since its inception.
However, the recent news of Errol Musk’s fundraising plan has dramatically reversed its fortunes, pushing the token’s price to $0.07278 from a low of $0.0107 in a day.
This price movement has been accompanied by a trading volume of $87,495,901, signalling significant investor interest.
The Musk Institute, as envisioned by Errol Musk, aims to be a for-profit think tank focused on engineering projects, particularly those that could go “beyond rockets.”
Errol Musk’s ambitious goal with the Musk It memecoin has evidently struck a chord with investors, despite the token’s lack of intrinsic utility, a common trait among memecoins.
The surge in MUSKIT’s price and trading volume indicates that the market is not just responding to the Musk name but also to the potential for what the raised funds could achieve.
There is a caveat to the sudden MUSKIT’s price surge
However, this dramatic rise in Musk It’s valuation comes with a caveat. The token’s success appears to be closely tied to the Musk family name, yet there’s a clear distinction: Elon Musk has no involvement in this project.
This lack of endorsement from Elon, whose influence in the crypto world is significant, especially with his history of impacting Dogecoin’s price, casts a shadow over the token’s long-term sustainability.
Anndy Lian, an intergovernmental blockchain expert, has expressed scepticism about Musk It reaching the same heights as other celebrity-backed memecoins without Elon’s direct stamp of approval.
The memecoin market, notorious for its volatility, often sees such dramatic swings based on hype rather than fundamental value.
The excitement around Musk It mirrors the recent interest in other high-profile memecoins like those associated with the Trump family, which have also seen significant, albeit fluctuating, gains.
This trend suggests that investors are on a constant lookout for the next big hit in crypto, hoping to capitalize on the speculative nature of these tokens.
While the immediate future for Musk It looks promising with its newfound momentum, the long-term outlook remains uncertain. The market cap has now reached $63,922,516, but without detailed tokenomics or a clear roadmap, the project’s transparency is under scrutiny.
While Errol Musk has distanced the project from being a “pump-and-dump” scheme, the market’s history is rife with such examples where initial excitement quickly dissipates.
The VIRTUAL price rose to highs of $2.45 after Upbit, Korea’s largest exchange, announced trading support.
Upbit planned to add VIRTUAL pairs against Korean Won, BTC and USDT.
Virtuals Protocol is also among tokens in Injective’s AI index AIX.
VIRTUAL, the native token of the AI agents platform Virtuals Protocol, has surged to highs of $2.45 and recorded a 24-hour trading volume of over $485 million.
Market data shows the token’s daily volume has shot up by more than 186%, indicating a massive increase in interest and trading activity.
Korea’s Upbit lists Virtuals Protocol token
VIRTUAL price spiked in early trading on Jan. 31 after Upbit, the largest cryptocurrency exchange in South Korea, announced its support for the token.
In an update on X, Upbit said it would be listing VIRTUAL with support for three major trading pairs. The exchange planned to add pairs against the Korean Won, Bitcoin (BTC), and Tether (USDT).
Market reaction to the news has helped the artificial intelligence protocol’s native token reclaim price levels seen early this week.
While VIRTUAL has pared some of these gains amid profit taking deals, it trades 6% in the green. Bulls have cut weekly losses to about 16%.
VIRTUAL chart by CoinMarketCap
Why else is VIRTUAL price up?
Overall AI sentiment is one reason this token is up today.
Notably, the latest bounce for the Virtuals Protocol price came as Injective Labs announced the AI agent token will be part of the newly-launched AI index AIX.
This tokenized product combines some of the world’s best AI tokens andstocks. Other than INJ, the index comprises top AI tokens Bittensor as well as trending agentic tokens ai16z and Virtuals Protocol. Injective’s AIX also has Nvidia and Taiwan Semiconductor stocks.
Virtuals’ price has also traded higher amid a partnership with Allora, a Polychain-backed decentralized AI platform. The collaboration allows developers on G.A.M.E to leverage Allora’s technology to create smarter AI agents.
Virtuals’ recent surge also followed the project’s expansion to Solana, with LayerZero powering the integration. The move brought co-ownership of AI Agents to two chains – Base and Solana.
The U.S. SEC has approved a spot Bitcoin and Ethereum ETF.
The iDEGEN presale ends in 25 days, with nearly $19 million raised.
SEC Approves Bitwise’s Bitcoin and Ethereum ETF
The United States Securities and Exchange Commission (SEC) has approved the launch of the Bitwise Bitcoin and Ethereum exchange-traded fund (ETF). The fund gives investors exposure to both spot bitcoin (BTC) and Ethereum (ETH).
This latest development comes roughly a month after the SEC approved similar products filed by Hashdex and Franklin Templeton. Hashdex’s Crypto Index ETF gives investors exposure to a basket of different cryptocurrencies. Meanwhile, Franklin Templeton intends to launch its product soon.
What is iDEGEN?
With a crypto-friendly SEC, cryptocurrency companies are now launching products for clients in the United States. An important project investors could keep tabs on is iDEGEN, as it blends the AI and memecoin narrative.
iDEGEN is a meme project that leverages the benefits of AI to create the next billion-dollar memecoin. The project is currently in its presale and will use the money raised from investors to launch several products and services.
According to the team, iDEGEN is an AI tool that primarily functions as such. It continuously evolves and adapts by leveraging community feeds on X. While iDEGEN is powered by AI, degens ultimately raise the tool.
The $IDGN token powers various activities within the iDEGEN ecosystem. Its launch as a memecoin is strategic thanks to the massive rise of this narrative in the last few days. In 2024, the memecoin ecosystem grew from a $20 billion market cap to $120 billion, representing a 500% growth within 12 months. The trajectory in 2025 is promising thanks to the recent launch of the $TRUMP memecoin by the president of the United States.
The $IDGN launch on exchanges will occur in less than a month. Once it goes live, it could become one of the best-performing coins in the broader crypto market.
In the whitepaper, iDEGEN explained that the users feed the tool their data through tweets, tags, and comments. The iDEGEN tool absorbs the post and adds it to its knowledge base; that’s how it learns. Furthermore, iDEGEN posts on X every 60 minutes and can generate and post memes.
iDEGEN’s presale approaches $19m
The iDEGEN presale continues to gain momentum as it enters the last three weeks before the token launch. It has entered a new stage after raising nearly $19 million from early investors.
In the current stage, the $IDGN token is worth $0.0161, and its price will increase to $0.0177 in the next stage. In the last presale stage, it will be worth $0.038, giving early investors a massive ROI before the token launches on exchanges.
Once the presale ends, $IDGN will list on centralised and decentralised trading platforms.
Why should investors buy the $IDGN token?
The iDEGEN presale ends in 25 days and could turn out to be an excellent project for investors and users. Its unique value proposition makes it an interesting memecoin.
iDEGEN could gain massive adoption within the crypto world as its tool offers an excellent use case. As an early investor, $IDGN could deliver excellent ROI in the coming weeks and months.
