ATH Vodka unveils Tidepay-powered crypto rewards App for exclusive experiences

  • ATH Vodka launches ATH Rewards app with Tidepay, leveraging web3 for exclusive lifestyle rewards.
  • ATH token serves as primary incentivization, offering discounts, event access, and more.
  • Commitment to web3 optimization includes 10% revenue allocation for ATH token buyback and burn.

Global spirits brand ATH Vodka is revolutionizing customer engagement with the launch of the ATH Rewards app, powered by Tidepay. This innovative loyalty program leverages web3 technology and the ATH token to offer users a range of exclusive lifestyle rewards.

Beyond its renowned premium vodka, ATH is breaking new ground in incentivization, bringing a fresh perspective to the intersection of luxury spirits and cutting-edge blockchain solutions.

Unlocking exclusive rewards with ATH Rewards App

ATH Vodka’s ATH Rewards app is set to redefine brand loyalty, utilizing the ATH token as the primary mechanism for incentivization. Users can accumulate ATH tokens through various activities, notably by purchasing ATH Vodka products.

From discounts on ATH Vodka offerings to access to live events, music festivals like Strawberries and Cream, supercar trips with Cannon Run, weekends away, and even yacht hire – the ATH Rewards app transforms every bottle of ATH into a gateway for exclusive rewards. This decentralized approach, powered by blockchain, ensures a seamless and transparent rewards system for ATH Vodka customers.

Web3 optimization and social responsibility

In a strategic move, ATH Vodka pledges to allocate 10% of its revenue towards buying back and burning ATH tokens. This initiative not only increases demand for the token but also demonstrates a commitment to optimizing the brand’s web3 strategy. Simultaneously, a portion of ATH Vodka’s profits will be directed towards charitable causes, aligning the brand with social responsibility while harnessing the potential of blockchain technology.

The ATH Rewards app is a testament to how traditional brands can seamlessly integrate with emerging technologies to deliver unparalleled value to their customers. By utilizing Tidepay’s B2C engagement solution and the power of the ATH token, ATH Vodka is at the forefront of an industry-wide transformation, setting a precedent for other global brands looking to explore the limitless possibilities of web3.

This synergy between a luxury spirits brand and cutting-edge blockchain technology not only enhances customer loyalty but also exemplifies the potential for diverse industries to embrace and benefit from the decentralized revolution. The ATH Rewards app stands as a testament to innovation and commitment to creating memorable experiences for ATH Vodka enthusiasts, firmly establishing the brand in the ever-evolving landscape of digital incentives and exclusive rewards.

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South Korea won’t allow crypto ETFs despite US approval, official says

  • South Korea’s Financial Services Commission (FSC) will not allow crypto ETFs despite SEC’s approval of spot Bitcoin ETFs.
  • An FSC official says the ban on financial instutitions with regard to cryptocurrencies remains.

Despite the eventual approval of spot Bitcoin ETFs by the US Securities and Exchange Commission (SEC), it does not change South Korea’s regulatory approach on these products.

An official of South Korea’s Financial Services Commission (FSC) told a local news outlet on January 11, a day after the SEC’s spot Bitcoin ETF approval, that financial institutions are banned from investing in cryptocurrencies.

TAccording oto the FSC official, there are no policy changes regarding virtual currencies and that the US move isn’t new. Spot ETFs have been allowed in Hong Kong, Germany, Canada and other jurisdictions. But that does mean South Korea will follow suit.

Also, as it stands, the law does not allow financial institutions to launch ETFs or participate in the buying, selling or trading of crypto in the country. The South Korean government continues to stand firm as it looks to “stabilize the financial market and protect investors,” the official said. 

Notably, financial institutions have been banned from holding and investing in cryptocurrencies since December 2017.

Will SEC allow ETH, XRP ETFs?

The FSC official’s remarks come as the crypto market shifts focus from the spot Bitcoin ETFs to Ethereum spot ETFs.

Multiple issuers have already applied to list a spot ETF based on the world’s second-largest cryptocurrency by market cap. There is also speculation on what SEC’s approval means for XRP, which was declared not a security by a US court in July 2023.

Market reaction has seen prices of Ethereum spike to above $2,600, buoying altcoins as Bitcoin hovered near $46,000. XRP price has crossed above $0.60, while Ethereum Classic is one of the biggest gainers in the past 24 hours after its price jumped more than 35% to trade near $30 on Thursday.

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Robinhood plans to list Bitcoin ETF soon as this new hybrid exchange joins the race

  • Robinhood to list SEC-approved Bitcoin ETFs, aligning with the convergence of crypto and finance.
  • Pullix, powered by PLX token, introduces a hybrid crypto exchange.
  • The PLX token pioneers “Trade-to-Earn” in the DeFi space.

In a major development for the crypto space, trading app Robinhood is gearing up to list spot Bitcoin exchange-traded funds (ETFs) after the recent approval by the SEC. This move comes as a response to the SEC’s historic decision to green-light 11 spot Bitcoin ETFs, marking a pivotal moment in the world of cryptocurrency trading.

Meantime, as Robinhood sets its eyes on the Bitcoin ETF market, a new hybrid cryptocurrency exchange platform called Pullix scheduled for launch this January is making waves in the crypto space.

Robinhood’s foray into Bitcoin ETFs

Robinhood CEO Vlad Tenev took to social media to share the platform’s eagerness to list the 11 newly approved spot Bitcoin ETFs. Emphasizing Robinhood’s pioneering role in offering spot crypto trading, Tenev expressed the company’s thrill about the SEC’s decision and outlined plans to make these ETFs available on the Robinhood platform.

This strategic move aligns with Robinhood’s ethos of providing early access to cryptocurrencies and seamlessly integrating digital assets with traditional finance. Tenev believes that this milestone not only brings transparency to the crypto market but also creates opportunities for advanced risk management tools, benefitting users managing their digital asset investments.

Robinhood, known for democratizing access to financial markets, aims to bridge the gap between traditional finance and the emerging crypto landscape. With educational materials on Bitcoin, ETFs, and risk management strategies, the platform positions itself as a facilitator for mainstream engagement with digital assets, expecting this trend to continue with SEC-approved Bitcoin ETFs.

Pullix: the new hybrid crypto exchange

In parallel to Robinhood’s Bitcoin ETF announcement, another player is entering the crypto arena – Pullix. This new decentralized finance (DeFi) protocol introduces a hybrid exchange, seamlessly combining the strengths of centralized and decentralized exchanges into a unified platform. Pullix’s native token, $PLX, takes centre stage as a “Trade-to-Earn” cryptocurrency, allowing users to earn a share of the daily revenues generated by the exchange.

Pullix’s innovative approach addresses liquidity problems in the DeFi space, offering a unified platform for seamless access to liquidity and global asset trading. With a commitment to user security, Pullix ensures that users retain custody of their assets, eliminating the need to trust third parties with their funds. The platform offers a range of features, including margin trading, institutional tools powered by AI, and a unique revenue-sharing mechanism through the $PLX token.

Should you invest in Pullix (PLX) now?

The PLX token is positioned as a game-changer in the crypto market, introducing a “Trade-to-Earn” model where users earn instant rewards for trading on the platform. Holders of $PLX not only benefit from trading but also participate in the daily revenue of the exchange, earning a fixed passive income by providing liquidity to automated market makers.

The tokenomics of $PLX are designed to promote utility, encourage trader engagement, guarantee sustainability, and foster platform growth. With a fixed supply, token-burning mechanisms, and staking rewards, Pullix aims to create a well-balanced ecosystem where every stakeholder experiences mutual benefits. The platform’s unique features, including deep liquidity, leverage, and privacy-focused user accounts, contribute to its appeal in the competitive DeFi space.

If interested, you can visit Pullix’s official website and participate in the ongoing PLX token presale. The presale stage is currently in its sixth stage and has raised more than $3.3 million. The PLX token is going for $0.08 although the price is scheduled to rise in the next 15 days as it enters the next presale stage.

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Ethereum Classic soars as momentum takes Ethereum above $2,600

Ethereum Classic (ETC) is one of the top performing coins in the past 24 hours, coming close to breaking above the $30 mark after surging +30% in the period. ETC price reached an intraday high of $29.25 across major exchanges, with trading volume increasing 220% to over $948 million.

Ethereum (ETH) spiking to above $2,623 on Wednesday has given the altcoin new impetus. 

While ETC price currently sits around $27.80, it looks poised for a new leg as the crypto market reacts to the eventual approval of the spot Bitcoin ETF by the US Securities and Exchange Commission (SEC). 

ETC price outlook amid spot ETF approval 

As Bitcoin looks to strengthen above $46,000 following an initial slip on approval news, Ethereum (ETH) and Ethereum Classic (ETC) are taking the top altcoin market by storm. Market trader Christopher Inks noted:

Part of the upbeat mood is down to market’s expectations on what next for Ethereum. Various issuers, including BlackRock and Grayscale, that just scored the Bitcoin ETF, also eye an Ethereum spot ETF. The world’s second-largest cryptocurrency by market cap is likely next to get the SEC’s nod. 

Although Ethereum Classic currently has no such applications filed, the anticipation is high with regard to what Bitcoin’s approval and potential Ethereum nod could mean.

Upside momentum for Ethereum Classic is also building up ahead of its Spiral hard fork, set to activate on block 19,250,000 on January 31, 2024. Spiral is a compatibility upgrade that will see the ETC network become compatible with EVM standards enabled by the Ethereum Foundation’s Shanghai upgrade.

As traders and investors take a bullish outlook on Ethereum Classic, it’s possible a breakout above $30 could bring the $50 mark into play. Positive sentiment amid further altcoin rallies would put bulls in control.

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Bitwise and VanEck to donate 10% ETF profits following SEC’s spot Bitcoin ETFs approval

  • SEC approves spot Bitcoin ETFs: A historic moment for mainstream crypto integration.
  • Bitwise and VanEck donate 10% ETF profits to Bitcoin development: Philanthropy meets finance.
  • Meme Moguls emerges as the world’s first meme-backed stock market, aiming for 100x growth.

After the US Securities and Exchanges Commission’s (SEC) spot Bitocin approval, Bitwise, a major asset management player, has declared its intention to donate 10% of the profits from its recently approved Bitcoin ETF, BITB, to the development of Bitcoin’s open-source ecosystem.

Bitwise stated that its Bitcoin ETF $BITB would begin trading on 1/112024 with a 0% fee through 7/10/24 (on the fund’s first $1B in assets; 0.20% after).

This philanthropic move follows a similar commitment from VanEck, adding a new dimension to the intersection of traditional finance and cryptocurrency. Meanwhile, the emergence of Meme Moguls, a crypto platform integrating memes with trading, promises a unique venture in the crypto space.

SEC approves spot Bitcoin ETFs

In a historic move, the US Securities and Exchange Commission approved spot Bitcoin ETFs, marking a monumental moment in the financial world. This approval opens the floodgates for investors to directly participate in the cryptocurrency market through exchange-traded funds, providing a more regulated and accessible avenue for BTC investment.

This decision triggered a surge in Bitcoin prices, briefly touching the $47,000 mark. Analysts anticipate increased capital inflow into the cryptocurrency space as investors, both institutional and retail, explore these newly approved financial products.

As the market speculates on potential pullbacks, the SEC’s endorsement signifies a growing acceptance and integration of cryptocurrencies into mainstream financial instruments.

Bitwise and VanEck 10% profit donation for Bitcoin development

Bitwise’s commitment to donating 10% of BITB profits to Bitcoin development echoes a similar initiative by VanEck, another prominent financial institution. Both companies pledge to direct a percentage of their ETF profits to support the open-source development of Bitcoin, showcasing a shared vision for the cryptocurrency’s sustained growth.

Bitwise, having filed for a spot Bitcoin ETF five years ago, sees the recent approval as a significant milestone. The company envisions BITB as the ETF best suited for the evolving crypto landscape, and this philanthropic endeavour aligns with its dedication to fostering a robust Bitcoin ecosystem.

These donations will benefit organizations such as Brink, OpenSats, and the Human Rights Foundation, emphasizing a commitment to diverse causes within the Bitcoin community. Importantly, these contributions come with no strings attached, ensuring a transparent and altruistic approach to supporting the foundational aspects of the Bitcoin network.

Meme Moguls: where to trade memes

On another front, Meme Moguls introduces a novel concept by merging memes with a trading ecosystem. Positioned as the world’s first meme-backed stock market, Meme Moguls aims to leverage the power of memes for financial gains. The platform offers diverse meme-inspired assets, a trading platform, a fantasy trader game, a casino, and a metaverse world known as Mogul Land.

Participants can accumulate $MGLS tokens by engaging with the platform, staking tokens, and actively trading meme-inspired assets. With a focus on becoming the next 100x token, Meme Moguls aims to create millionaires within the first three months of launch. The ecosystem’s tokenomics, with 60% allocated to the presale, indicates a strategic approach to fueling the platform’s growth.

Is Meme Moguls (MGLS) a good investment?

As the cryptocurrency market continues to witness innovative ventures, potential investors may ponder whether Meme Moguls (MGLS) is a worthy addition to their portfolios especially now that the US SEC has approved spot Bitcoin ETFs for trading.

The platform’s unique features, including a fantasy trader game, a casino, and the promise of creating millionaires, contribute to its appeal. However, as with any investment, individuals are advised to conduct thorough research, considering the inherent risks associated with the cryptocurrency market.

To invest in the Meme Moguls (MGLS) token, you can visit the official website where the token’s presale is currently ongoing. The presale is currently in its fourth stage and the $MGLS token is going for   $0.0027.

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