Why Cronos (CRO) could be the best crypto bet in 2022

A combination of a strong use case, low prices, and world cup sponsorship push up CRO’s growth potential

Key points:

  • Cronos is one of the few cryptocurrencies that have actual adoption, thanks to the Crypto.com wallet.

  • Cronos will get instant visibility to millions of people globally by sponsoring the upcoming FIFA World Cup in November 2022.

  • Cronos is currently trading at massive lows, creating an opportunity for long-term investors.

The cryptocurrency market is heavily bearish at the moment. The worst part is that with a top 10 cryptocurrency like Terra going to zero, it can be hard to tell what altcoins to buy and hold long term. While no one can tell what the future holds, the odds are that cryptocurrencies that have actual adoption stand a chance of doing well going into the future. That’s where Cronos comes into the picture.

Cronos (CRO) is one of the few cryptocurrencies with actual usage. Cronos’ best asset is the Crypto.com wallet, heavily adopted by cryptocurrency users globally. They can use it to store crypto, make everyday payments, and even trade crypto. With the adoption of Crypto.com ever going up, the value of CRO, the native token of the Cronos blockchain, stands to go up as well.

Is Cronos a good buy today?

Like the rest of the cryptocurrency market, Cronos has tanked in 2022. However, since the market is cyclic and bull markets follow bear markets, the bear market is a perfect opportunity to invest in Cronos.

Thanks to its strong use case and growing adoption, the odds are that Cronos will do well in the years and even possibly months to come. Besides, Cronos has some push factors to it in 2022 that many cryptos do not have. The FIFA World Cup is coming in November 2022, and Cronos will be among the official sponsors. This means before the end of the year, Cronos will have a level of global publicity that other cryptocurrency projects can only dream of.

If the broader cryptocurrency market is bullish at the time, this is an event that could easily trigger FOMO in Cronos and see it test price levels it has never tested before.

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FTX to hire more people ‘regardless of market conditions’, CEO say

FTX will not be scaling back on its staff, according to CEO Sam Bankman-Fried. The company is “going to keep pushing forward,” he said.

FTX CEO Sam Bankman-Fried says the cryptocurrency exchange will “zag” where other crypto firms “zig.” In short, he does not see the crypto platform freezing its hiring process or laying off staff as has happened in recent months across the industry.

This, he noted in a Twitter thread, is “regardless of market conditions” that has most crypto firms nursing losses in line with the bear market.

FTX to ‘keep pushing’

Bankman-Fried notes that FTX can continue to grow because it adopted a careful hiring approach, and over the last couple of years, scaled its revenue and productivity – not expenses.

“A lot of reporters have reached out asking if we’re going to be scaling back. And our answer is the same as always: We’re going to keep pushing forward,” the FTX chief wrote.

He says instead of cutting jobs, the platform looks to employ more. However, this will be done at a more sustainable rate. Bankman-Fried and team will also look to uphold the same high standards adhered to during previous hiring.

And again, FTX never froze hiring. It just slowed down after hitting 250 employees to have enough time to fully integrate the new staff into the company’s culture.

Bankman-Fried’ thoughts on hypergrowth companies

Several crypto firms have announced job cuts amid the crypto winter, including Gemini and Coinbase. Past bear markets, notably in 2018, also saw several companies send employees packing – many after a hiring spree during the bull market.

According to Bankman-Fried, this kind of hypergrowth does not always lead to more productivity or growth. Instead of having the 10x productivity targeted, it all backfires to a point nothing gets done.

Why?

Because “coordination becomes really hard,” with diffusion of responsibility also hitting as more people join. 

When it becomes hard to align incentives to employees, then the firm is in trouble. He explained further why some of the most successful companies then end up decaying.

“It’s a race–between how quickly new employees understand the company’s culture, and how quickly people are hired. The faster you hire, the harder it is to keep everyone on the same page.”

And this is how a company can quickly descend into a Moloch, he added.

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Here is why GALA is up by nearly 2% today?

Gala Games Logo

The cryptocurrency market has lost the gains it accumulated earlier this week following its poor performance over the last 24 hours.

The crypto market has been in a bearish trend over the past 24 hours. The market has lost more than 5% of its value. The total cryptocurrency market currently stands above $1.2 trillion.

Bitcoin has slipped below $30k again after losing more than 5% of its value over the last 24 hours. Ether could also lose its $1,700 resistance level after declining by more than 7% today.

GALA, the native token of the Gala Games ecosystem, is up by nearly 2% in the last 24 hours, making it one of the top performers amongst the top 100 cryptocurrencies by market cap. 

At press time, GALA is trading at $0.0811 per coin. The positive performance can be attributed to the adoption news surrounding Gala Games over the past 24 hours. The Gala Games team announced a few hours ago that Grit would be the first Gala game to become available on the Epic Games Store. Epic Game Store is one of the largest game stores in the world, with over 194 million users globally.

Furthermore, the Gala Games team announced on Monday that it has partnered with Universal Games and Digital Platforms on a Battlestar Galactica Web3 game. 

Key levels to watch

The GALA/USD 4-hour chart is positive as Gala Games has been performing well in the last 24 hours. 

The MACD line remains below the neutral zone despite the positive performance. The 14-day RSI of 55 indicates that GALA is no longer in the oversold region.

If the positive performance continues, GALA could surge past the first major resistance level at $0.087 before the end of the day. However, it would need the support of the broader crypto market to cross the $0.090 resistance level. 

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Ripple partners with Lunu to expand into the European luxury markets

Ripple, a prominent business blockchain solutions provider, has partnered with Lunu, a crypto-terminal operator and a payment provider that deals with premium retailers to enable German luxury and high-end retailers to receive payments using cryptos.

With the new partnership, the retailers will be able to exchange cryptos for fiat money where the Ripple Liquidity Hub platform will be used. The platform was created by the Ripple team to aid mass crypto adoption.

The platform can also be integrated on a turnkey basis as well as feature an intelligent order routing that will enable the retailers to receive their digital assets at the best prices. 

Additionally, companies that have integrated the platform will be able to access cryptocurrencies seamlessly across the globe including decentralized and centralized exchanges and also OTC venues.

The combined use of Lunu’s point-of-sale (POS) terminals and RippleNet will also help a great deal in providing opportunities to the luxury and high-end retailers in the United Kingdom and Europe to embrace crypto payments in their stores. 

Ripple in Europe

Ripple has continued to strongly establish its presence in the majority of the continents and after gaining traction in the Middle East, it’s now on its mission to dominate in Europe.

However, 2021 was one of the most successful years for Ripple after it managed to double its transactions on RippleNet, now, the average annual payment volume on the network is $15 billion. Besides, the company’s blockchain and other technological use, in general, have contributed to its expansive partnership networks.

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Checkout.com unveils 24/7 stablecoin settlement solution powered by Fireblocks

Checkout.com, a global payments processor currently handling billions in online payments for merchants, has announced a new stablecoin settlement solution that will offer 24/7 payments processing for customers.

The settlement system will be powered by crypto payments technology from blockchain security platform Fireblocks, and will see merchants enjoy seamless and flexible access to cash flow – all in real-time.

The technology, according to details shared by the UK-headquartered company, will offer merchants the benefit of automatic conversion of funds received from customers – in this case from received stablecoin into fiat.

Merchants will also benefit from faster, on-chain and borderless payments settlement.

Initial support for USD Coin (USDC)

Checkout.com will use USD Coin (USDC), a fully collateralized stablecoin pegged on the US dollar and which is currently the second-largest in the sector in terms of market capitalization.

 Checkout.com said it has processed over $300 million via USDC during the new system’s beta program.

Jess Houlgrave, Head of Crypto Strategy at Checkout.com noted that the company was “investing heavily to ensure we can fulfil our mission to enable businesses and their communities to thrive in the digital economy – which we believe includes Web3 and as we see the market reaction, we hope to see more merchants, both crypto native and non-crypto native adopt this.”

Apart from USDC, the firm plans to support other digital assets and has a pilot project involving multiple crypto exchanges and merchants. 

Crypto exchange FTX is reportedly at the forefront of its plans to expand the initiative globally, with other players including Binance and Crypto.com.

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