Binance Pay partners xMoney to expand crypto payments across Europe

  • Binance Pay and web3 payments provider xMoney have partnered to advance crypto payments in Europe.
  • The strategic partnership will leverage blockchain technology to bring pay with crypto to over 20,000 businesses in the EU.
  • Users will have access to crypto payments across luxury goods, real estate, e-commerce, travel and gaming among other merchant offerings.

Binance Pay, a payments solution by leading crypto exchange Binance, is teaming up with web3 payments platform xMoney to expand use of crypto in payments across Europe.

The Binance Pay team revealed the strategic partnership with xMoney on February 3, 2025.

In this agreement, Binance Pay will leverage xMoney’s regulatory approval as a Makets in Crypto Assets (MiCA) licensed platform to bring crypto payments to over 20,000 businesses in the region.

xMoney integration brings Binance Pay’s network of supported merchants to more than 32,000. Binance Pay’s merchant count stood at 12,000 in Dec. 2024, a figure that represented a 36% year over year increase from 9,800 in Dec. 2023.

Harnessing benefits of blockchain technology

Users will be able to pay with crypto via Binance Pay for things like e-commerce, luxury goods, travel, real estate and gaming.These merchant services and more are part of xMoney’s growing merchant network. Other clients include the the City of Lugano and the National Administration of the Principality of Liechtenstein.

Compliance with the EU’s MiCA adds to the potential for this base to grow further.

Jonathan Lim, global head of Binance Pay, commented on the partnership:

“This collaboration between Binance Pay and xMoney comes at a pivotal moment when cryptocurrency is being embraced in mainstream commerce and public services. The ability to pay for luxury goods, travel, and even government services with crypto demonstrates how digital currencies are becoming a practical tool for everyday transactions.”

According to Lim, this collaboration taps into the benefits of blockchain technology to enable real-world value for merchants and customers. Security, efficiency and accessibility are some of the key benefits available to users and businesses.

“Partnering with Binance Pay is a significant step in building the bridge between blockchain and traditional finance. By integrating Binance Pay, we’re expanding our ecosystem and offering our users even more flexibility and choice in how they transact,” said Greg Siourounis, chief executive officer, xMoney Global.

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Bitcoin Tumbles to $92k as Geopolitical Headwinds Roil Markets

  • Bitcoin fell 4.72% over the weekend and another 3.50% during Monday’s Asian session as tensions driven by Trump’s tariffs have investors derisking their positions.
  • Over the weekend, China responded to Trump’s tariffs by indicating interest in imposing tariffs on US goods, while Canada imposed a 25% tariff on CA$155 billion worth of US goods.

Bitcoin tumbled below $100,000 over the weekend, extending losses into today as threats of a possible trade war rock markets worldwide.

While most of Bitcoin’s price decline came this weekend, weakness began when its price failed to swing higher than the $108,000 level two weeks ago (Jan. 20).

A failure to swing higher can signify insufficient buy pressure to push prices higher. If that is the case, prices will seek the next major liquidity level, which could mean lower prices in the interim, as seen over the last two weeks.

Scaling down to a lower time frame, price continued to break lower below $99,000 before retracing to an internal supply zone between the 50.00% and 61.80% Fibonacci levels (the golden zone for retracements) on Thursday, Jan. 30.

After being rejected by internal supply, the price broke down further on Friday, Jan. 31, and over the weekend to settle at the next major demand level, between $92,000 and $96,000.

Bitcoin’s price has found some support at $92,000 and is currently up 4.92% from Asian lows of $91,176.

Wider trade wars stifle markets

Meanwhile, the wider economic landscape faces uncertainty as a brewing trade war between the US and several of its trade partners, including Canada, Mexico, and China rocks various markets.

The US tariffs on its largest trade partners, which include a 25% tariff on imports from Canada and Mexico, and a 10% tariff on Chinese imports have sparked tensions between nations.

In response, Canada imposed a 25% tariff on CA$155 billion worth of US goods, Mexico has announced tariffs on US goods but has not provided details, while China also announced plans to impose retaliatory tariffs on US goods.

The result is uncertainty around the expansion of global trade and a derisking of portfolios, with cryptos being one of the first on the chopping block.

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