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Luxury brand Lacoste expands into web 3 with UNDW3

Lacoste, a French-based luxury clothing brand, has launched a new NFT collection as it expands into Web3.

A press release from the firm said the new experience will come via its aptly named UNDW3 (pronounced ‘underwater’).

The community around the brand will use the digital experience to “take ownership” of the firm, according to the announcement.

UNDW3 with the iconic crocodile brand

Lacoste’s NFTs will feature the iconic crocodile, with the total pieces released corresponding to the L1212 polo shirt the fashion brand’s founder René Lacoste invented.

On 6 June, Lacoste launched a Discord server for the NFT, attracting 55,000 people. 30,000 subscribers registered within the first 48 hours, the firm said. The collection went live on Tuesday 14 June, giving fans a chance to mint an underwater NFT.

In total Lacoste plans to launch 11,212 NFTs in the first drop with each NFT priced at 0.08 ETH. 

Apart from the NFTs giving holders exclusive access to the UNDW3 universe, it will also bring together the brand’s customers and fans.

The firm says this is just the first phase of its journey into Web3 and hopes to see further growth over the next few years.

The post Luxury brand Lacoste expands into web 3 with UNDW3 appeared first on CoinJournal.

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Highlights June 14: Cardano soars, Bitcoin down 25% in 7 days

The crypto market as a whole is mixed today. Leading cryptos continue to decline with a few exceptions.  

Top cryptos

Bitcoin lost another 7% in the last 24 hours, trading for around $22,000 at the time of writing. Ethereum, the second crypto, remained relatively flat. 

Cardano added around 10% to its value after deploying the Ethereum Virtual Machine (EVM) sidechain on its testnet. Solana is another big winner today with gains of around 8%.  

Cryptos outside the top 10 were also mixed. Tron’s agony continues. It’s down another 6% today, rendering its weekly losses comparable to Bitcoin’s. Avalanche is reversing losses. Its token AVAX is up around 9% today. 

Top movers

The biggest winner in the top 100 is Helium. Its gains today amount to 24%. Helium House was considered one of the highlights of Consensus 2022, the leading crypto event. 

Theta Network demonstrates a strong performance with +17%. Fantom is rapidly reversing losses, adding 16% to its value today. 

Quant also added 17% to its value. Enjin Coin is up 18% and Gala 17%, reflecting a bullish trend for metaverse and gaming tokens. 

Kadena is finally reversing losses too. Despite slumping to #93 on CoinMarketCap, it’s having a strong day with +13%. IoTeX, down to #100, added 18%. On the losing side, Klaytn shed 9%, and Monero – 11%. 

Trending

The biggest winner today is METAXA, a platform on Binance Smart Chain. The Metaxa metaverse is in the works. The token will be used for purchases within it, more specifically 3D buildings. It added 187% in the last 24 h.  

The post Highlights June 14: Cardano soars, Bitcoin down 25% in 7 days appeared first on CoinJournal.