Realm teams up with Alkimi to bring Ads into the Metaverse

  • Realm users can tap into decentralised ads and earn as they experience the metaverse.
  • The partnership will allow players to opt-in or opt-out as they wish.

Realm has teamed up with decentralised advertising exchange Alkimi Exchange to bring fraud-free and transparent advertising to the play-to-earn platform’s Metaverse.

Built on Constellation’s Hypergraph, Alkimi aims at bringing value exchange to advertisers, publishers and players within the industry.

The partnership, according to the press announcement, sees Realm and Alkimi align the core values of ensuring a sustainable advertising environment. The collaboration allows Realm to use the Hypergraph-based platform’s technology to incentivise players, making it easy to earn from advertisements.

Growth within the metaverse has seen major brands and providers seek to leverage the technology to reach potential customers.

As the branded partnerships explore the ads, players can choose to opt-in or out, with access to “custom, branded content” or retain control over their data.

Realm partnering with Alkimi enables us to tap into revenue streams from existing advertising formats, then share that revenue with the player that created the data in a transparent way,” Realm co-founder and CEO Matthew Larby said.

Creating a personalised NFT microverse

Realm’s mobile-first, play-to-earn (P2E) platform provides for a metaverse environment where gamers and artists have the unique opportunity to create a non-fungible token (NFT) collection in ‘realm.’

It is thus possible for a player or artist to create a personalised NFT microverse with all their unique music, art, and games. Users can then mint a whole metaverse world as an ERC-1155 NFT that would be tradable on the OpenSea marketplace.

Realm also offers a platform where players can explore the NFT space, allowing them to discover, trade, and collect NFTs.

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Fidelity Investments has launched a physical bitcoin ETP in Europe

Fidelity Investments has launched a physical bitcoin exchange-traded product (ETP) in what it says is the growing demand for digital assets among European investors. The fund is listed on Frankfurt’s Xetra and shall start trading on Zurich’s Six a few weeks from now.

Fidelity’s ETP comes three months after Invesco launched its bitcoin ETP following the increased interest for cryptocurrency investments among asset managers.

The ETP comes after Fidelity Digital Assets was awarded an official registration by the UK Financial Conduct Authority for its digital trading business and assets custody in late 2021.

Previously Fidelity Digital Assets was listed as a temporary member on FCA’s register but has now been moved to the permanent register of FCA.

In December 2021 Fidelity Investments launched a Canadian-based physical bitcoin ETF, which currently has about $30 million in assets.

Fidelity’s Physical Bitcoin ETP

Fidelity’s Physical Bitcoin ETP shall be available to institutional and professional investors in Europe and shall be domiciled in Germany. However, Fidelity Digital Assets, which is the digital assets arm of Fidelity Investments based in the US shall be the custodian of the ETP.

The head of Fidelity Investments Nick King said that the launch of the ETP was an important step in the company’s ETP offering and the first in offering digital assets products.

The ETP was launched with about $6 million worth of assets and shall have an ongoing charge of 0.75%.

Managing director for Europe at Fidelity Christian Staub said:

“Underlying distributed ledger technology has the potential to revolutionize the financial system over time and disrupt many parts of the financial world with profound implications for investors.”

Fidelity Digital Assets recently conducted a survey that showed that 70% of institutional investors looked forward to investing in digital assets soon. Also over 90% of those who participated in the survey said that they want digital assets that shall have an allocation within the next five years.

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NAGAX announces whitelist period with $35,000 in pre-launch promotion

  • Whitelisted participants have a chance to win various prizes in three promotions.

  • Winners will receive their rewards in Tether (USDT).

  • NAGAX will launch its social trading platform in early March

NAGAX, a social trading platform that is scheduled to officially launch on 7 March 2022, has announced an official pre-registration period starting today, 17 February until its mainnet launch.

The Naga coin platform said in a press release shared with CoinJournal that the pre-registration or whitelisting period will allow interested investors an opportunity to be among the very first to experience the platform’s features.

Three promotions, $35,000 up for grabs

The whitelisting period comes loaded with a giveaway of up to $35,000, which will run in three promotions for the entire promotional period.

In the first promotion, participants will have a chance to win USDT worth $10,000 shared between the three winners. To be one of those to win $5,000, $3,000, or $2,000, participants need to sign in on NAGAX and get an ID. Afterward, you only need to promote NAGAX’s upcoming launch using a crypto-related Telegram group or social media account.

Share details of the NAGAX ecosystem and launch date, including its Telegram channel and official website, attach the screenshot of your promotion, and submit these via this Google form. 

Pre-registering on the NAGAX platform puts users into the second promotion, where the first 10,000 people will be eligible for a draw in which five winners will each receive $1,000.  

In the third promotion, the first 2,000 pre-registered users will each get $10 in Bitcoin (BTC), according to the announcement. 

What’s NAGAX?

NAGAX is a social trading platform and crypto wallet solution set to launch on 7th March, NAGAX. It supports 100 digital assets, offers more than 700 crypto trading pairs and derivatives trading. 

The NAGAX wallet supports 20 blockchains and offers next-level private key security and storage.

For investors looking to buy cryptocurrencies on the platform, payment options include credit card and bank transfer.

The platform plans to evolve further, providing a Web3 experience that will add to the spot and futures trading with other products such as staking, launchpad, and an NFT marketplace

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Bybit signs record-breaking $150M deal with Redbull’s F1 team

  • Red Bull’s Max Verstappen won the F1 title in 2021

  • The record-breaking deal will also see Bybit work with Red Bull Racing on fan tokens and blockchain education programs.

Bybit has announced a multi-year sponsorship deal with Oracle Red Bull Racing, becoming the Formula One team’s first-ever ‘Principal Team Partner’.  

ByBit also becomes the F1 team’s official ‘Cryptocurrency Exchange Partner’ and will help further several collaborations that promote fan engagement and crypto adoption.

The deal will see Bybit pour $50 million per year for three years into the sponsorship with Red Bull Racing, bringing the multi-year layout to $150 million. According to a statement from the partners, the record-breaking deal will be paid in both cash crypto (BitDAO’s governance token BIT).

Bybit’s deal with Redbull comes hot on the heels of a most dramatic title-deciding race for the racing team’s Max Verstappen. The 2021 F1 champion won the Abu Dhabi Grand Prix on the last lap of the last race of the season, capping Redbull’s 11 wins and 10 pole positions season in style.

Ben Zhou, co-founder and CEO of Bybit said:

Oracle Red Bull Racing’s unique energy and creativity inspires us. The team has changed the game in the same way that digital assets have changed the global financial system.”

The partnership will include collaborations of projects that involve NFT activations, issuance of social tokens, and the promotion of blockchain technology education and adoption for positive change and financial inclusion.

The two partners will also work to promote and support women in blockchain, according to a press release published on 16 February.

Biggest sports crypto-related deal?

The three-year deal is currently the largest per annum of all the sports deals sealed by crypto companies date.

For comparison, Crypto.com’s mega $700 million naming rights deal for the Staples Center (now Crypto.com Arena) involves $35 million per annum over 20 years. 

Algorand’s $100 million deal with Drone Racing League will see $25 million invested per year over 5 years.

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Exclusible’s 25 Private Islands on The Sandbox sold for $2.9M

  • eToro and a Paris Saint-Germain star Marco Verratti among its buyers

  • The exclusive islands sold for 910 ETH, worth about $2.9 million at the time of sale, the platform said in a press release.

Exclusible, a leading metaverse and NFT marketplace dedicated to luxury brands, has announced that all of its 25 Private Islands on The Sandbox have been sold.

According to Exclusible, its sale was limited to 25 private islands, with the last among the purchases reserved for personalities whose social media following was 1 million or more.

Among the standout buyers was eToro, the world’s leading social investing network. Others to snap the exclusive islands were Paris Saint-Germain soccer star Marco Verratti, Bayern Munich winger Kingsley Coman and former Victoria’s Secret model Sara Sampaio.

Stanislas Wawrinka, a Swiss tennis star and Ana Ivanovic, a former world No. 1 tennis player were the other public personalities to participate in the sale.

The sale, according to a press release shared with Coinjournal, fetched 910 ETH, or about $2.9 million (as of 9 February 2022).

This is yet another major sale from Exclusible, which recently sold 150 villas in its virtual Luxury District in The Sandbox, bringing in 750 ETH, or roughly $1.6 million at the time. 

Commenting on the sale, Exclusible co-founder and CEO Thibault Launay said the platform was working hard to help its partners achieve their metaverse goals.

Selling out our stock of islands in only two weeks demonstrates the high demand for exclusive metaverse assets and experiences. We strive to continue our mission in bringing unique experiences to the metaverse,” Launay said.

The Private Islands are “strategically” located in The Sandbox lands, and feature four different sizes. Buyers have access to exciting virtual amenities, including helipads, a harbor, and furniture or other assets. Interior or exterior customization is also possible.

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