Blockchain.com partners with the American football team Dallas Cowboys

Blockchain.com, one of the leading cryptocurrency companies that offer products such as crypto wallets, has partnered with Dallas Cowboys, an American football team based in Texas. This is the first time a crypto firm is partnering with an NFL team.

The partnership comes barely less than a month after Dallas Cowboys announced that it is open to blockchain partnerships meaning the club will be able to collaborate with crypto firms ranging from crypto exchanges, wallet providers, and NFT platforms.

What’s in for Blockchain.com in the partnership?

Following the partnership, Blockchain.com will get a space inside the AT&T stadium, which is the home ground for the Dallas Cowboys club. The digital asset firm will also get the right to social/digital integration with the club, get highly visible signage within the stadium bowl, and also get significant television, radio, and digital advertising.

Considerable branding, content, and advertising shall also be included in the agreement.

While announcing the partnership at a press conference this morning at Dallas Cowboys’ headquarters, the owner and president of the club, Jerry Jones, said:

“We take pride in being the first team in the NFL to sign an official cryptocurrency partnership, and are proud to venture into this innovative business with Blockchain.com.” 

Jones articulated pride for the club becoming the first NFL team to sign an official crypto partnership and expressed confidence that Blockchain.com will help the club connect with fans online and virtually.

On his side, Blockchain.com CEO, Peter Smith, believes the partnership is a major step towards increased crypto usage and knowledge, especially within the Dallas Cowboys community in Texas.

Blockchain.com to run a special promotion for Dallas Cowboys fans

Following the partnership, Blockchain.com plans to run a special promotion, and Dallas Cowboys fans who sign up on the Blockchain.com platform with their email addresses and make purchases of $100 or more in crypto during the next week shall get a $50 bonus in cryptocurrency.

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Will Bitcoin target the $43k resistance level as price slowly recovers?

Bitcoin is trading above $41k again after adding more than 3% to its value today.

The broader cryptocurrency market continues its recovery, adding more than 2% to its value in the last 24 hours. At press time, the total cryptocurrency market cap stands around $1.9 trillion.

The total market cap could soon reach the $2 trillion psychological mark with the gains spread across the broader crypto market. 

Bitcoin remains the leading cryptocurrency, with a market dominance of over 41%. BTC has added more than 3% to its value in the last 24 hours, outperforming the broader cryptocurrency market in the process.

Bitcoin now trades around $41,200 per coin, an improvement from earlier this week when the leading cryptocurrency briefly dropped below the $40k psychological level. 

If the market sustains the current momentum, Bitcoin could look to reclaim its price above $43,000. However, it would need something special to move past the $45k resistance level before the end of the week.

Key levels to watch

The BTC/USD 4-hour chart is currently one of the most bullish amongst the top 10 cryptocurrencies by market cap. Bitcoin is only outperformed by LUNA and AVAX in the top 10 list at the moment. 

The MACD line is still below the neutral zone, an indication that the bearish momentum has not completely vanished.

The 14-day RSI of 50 shows that Bitcoin is no longer in the oversold territory. However, it would need to record further gains to enter the overbought region over the coming days.

If the rally continues, Bitcoin could surpass the first major resistance level at $42,621 before the end of the day. Bitcoin will trade above $43k again if the bullish momentum is sustained over the next few hours. 

However, Bitcoin could drop towards the $40k support level if the bearish trend resumes. Unless there is a massive loss, Bitcoin should defend its price above $39k in the short term.

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Highlights April 14: Crypto market bullish, altcoins rally

The crypto market as a whole was bullish today, with the majority of top 10 cryptos registering gains over the past 24 hours. 

Top cryptos

Bitcoin was up around 3% and trading above $41,000 at time of writing. Other cryptos were also higher, including Ethereum, up around 1%, and Cardano and XRP, registering gains of 1% and 2%, respectively. 

At #10, Avalanche gained around 5%. NEAR continues its rally, adding another 5% to its value. 

Top movers

Altcoins are moving very well in the top 100 today. The top gainers are THORChain (+17%), BTT (+9%), Chiliz (+11%), OKB and Kava with 10% each, Compound with 18%, Moonbeam with 13%, Kyber Network with 23%, Audius with 20%, Bitcoin Cash with 13%, and ApeCoin with 8%.

KNC is the token of Kyber Network, which underwent expansion to ten different blockchains, integrated with Uniswap v3 and took part in Avalanche’s new developer incentive. This led to 50% price increase a few days ago. KNC continues to rally today. 

Moonbeam recently took part in a few leading global crypto events and forums, the main one being in Amsterdam. Compound is rallying after a recent listing on Robinhood alongside Shiba Inu, Polygon, and Solana. 

THORChain rose after THORSwap V2’s Open Beta went live. The new user interface delivers an elegant, user-friendly cross-chain trading and LP experience. The first Bitcoin Cash ATM in the world opened today. 

Trending

Luniverse, a unique new gaming metaverse, continues yesterday’s rally, adding another 3,410% to its value. Right behind it is the Konstrukt, a platform of play to earn gaming solutions with integrated blockchain mechanics. 

Konstrukt’s main goal is to create a decentralized blockchain gaming environment that rewards token holders and offers a variety of features. Its token gained 1,019% today.  

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